October 15, 2007
As a part of their total makeover, fashion department store PUB asked us to make a brand new site for them.
The key concept of the site is Mode varje dag (”Fashion every day”), a phrase to describe PUBs new total devotion to fashion, and also a way to work with the site. The main page of the site features a full-window display area that changes each day. Like a store-front. In this space we could work with video, photographs or interactive content depending on the campaign that was running at the time. But never the same content two days in a row, and always fashion. New outfits every day.
A huge pro about this, in my opinion, is that all campaigns are collected in the same space. No campaign sites or weird new urls that gets lost in time as soon as the advertising campaign stops.
All in one place, and if you want to see how the site looked yesterday(or two months ago) you just browse backwards in the calender at the bottom.
Here’s a couple of images to show the different faces of the site so far(almost one year later).
My role: Creative director and developer