PUB sportar

March 15, 2008

The theme for this campaign was sport, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.

There are 20 clips like these, and they were displayed on huge screens in the storefronts, and inside the department store, as well as online of course.

Agency: Joy
My role: Creative Director
Stylist: Sally O’Sullivan
Director and producer: Christian Haag
+ huge crew. Thanks to all!

Filed under: PUB, WORK — Hemmendorff @ 6:44 pm


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