PUB demonstrerar

May 1, 2008

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.

Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

Filed under: PUB, WORK — Hemmendorff @ 3:49 pm


  1. i remember seeing these while walking past PUB and thinking, these are the first advertisements that I’ve been tempted by, nice work. mind if i post them up on my blog?

    Comment by misha — February 16, 2009 @ 5:06 pm

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