PUB demonstrerar

May 1, 2008















In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.


Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

Filed under: PUB, WORK — Hemmendorff @ 3:49 pm

2 Comments

  1. i remember seeing these while walking past PUB and thinking, these are the first advertisements that I’ve been tempted by, nice work. mind if i post them up on my blog?
    /m

    Comment by misha — February 16, 2009 @ 5:06 pm

  2. Even though it is generally the most economical elents that are hazardous, there are plenty of spending plan alternatives for safe and healthy cookware. Previous to you concentrate on any infertility possibility, it’s essential to initial be certain that you simply learn the in’s and out’s ovulation cycle. So more mature enal cookware contained the likely toxic pound cadmium, which was in so cases contained in the pink,Cheap Jerseys From China, yellow and orange pignts used to

    Comment by Wholesale NFL Jerseys — June 4, 2016 @ 12:06 pm


Leave a comment