Looklet
February 2, 2009
For the last 9 months, i’ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We’ve had complete secrecy so we haven’t showed it to anyone. Until now.
Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a “high level of fashion”, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.
Right now we have about 1500 items(of which about a third has been published) but we’re selecting and shooting 100-200 new every week.
The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.
We do however not sell any clothes. It’s all fun.
At this stage, we’re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you’ll need a invite code to register and try it out.
If you are interested, sign up for an invite on looklet.com and we’ll send you one as we’re letting more people in.
This is FABULOUS. the photoshop/flash work is unbelievable. great concept.
Comment by Sheree — June 18, 2009 @ 9:51 pm
[...] other day I discovered the new kid on the digital block, Looklet.com. Recently launched this past February, Looklet is a virtual styling studio where you can mix and match fashion to create your own [...]
Pingback by Paper Dolls On Steroids: Looklet.com « STYLEMOM — August 18, 2009 @ 7:01 am
This is great, too bad there isn’t a male version of it. It would be a great idea, just too bad.
Comment by Arturo — August 26, 2009 @ 5:46 am
Thank you for looklet, it’ll be the next big thing on the net! People are already asking for male models …
Comment by Wegra @ Bijou Bazaar — September 4, 2009 @ 2:48 am
Looklet is great…i’m really impressed…totally a new breaking hammer in the net…wondering if i can use or implement it on my social networking site as an application….it will be great….anyway…great job bro….
Comment by Fajar P Muhammad — September 27, 2009 @ 1:30 pm
i love this site and it is addictive, being a web designer there are lots of features can be developed onto this site. are you guys going to allow buy on the spot like net-a-porter?
GREAT work!
Comment by tianfei — October 9, 2009 @ 10:19 am
Love this site. Paper dolls were never like this!!
Comment by Pirateemma — November 13, 2009 @ 12:28 am
I am slightly late in saying this but I really love the site and all the work the team has put into it. It’s quite the unique community!
Comment by Ollie Crafoord — December 20, 2009 @ 12:25 am
one word, Genius!
Comment by intan — December 23, 2009 @ 1:59 pm
Any comment on the new Couturious.com? Seems a clear rip off of your idea.. an over commercialized one at that.
Comment by Eighty Jane — February 24, 2010 @ 8:32 pm
i really really love this site!! cool site ever!^^
Comment by nday.BY — March 1, 2010 @ 7:36 am
Looklet is amazing! I`ve sat every day in Looklet since February (2010). It is wonderful!!!
Genius!!! 
Comment by Elda — April 11, 2010 @ 3:36 pm
OMG I am more than addicted to the site and I always strive to search what’s behind looklet.com and there you go! So fascinated by what you’ve claimed here, that you’re one of the 5 inventors of looklet. OMG.. I can see that the future of the site’s very bright, with growing number of users everyday. And you guys do very wonderful projects on the wardrobes. think of the most pricey stuffs in the fashion runways can finally be freed in people’s hands in remixes… omg
I hope all the best of the site and I hope that you can read my suggestions that sent to mag@looklet.com
xoxo from me!
Comment by Anna — July 16, 2010 @ 3:56 pm