February 2, 2009

For the last 9 months, i’ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We’ve had complete secrecy so we haven’t showed it to anyone. Until now.

Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a “high level of fashion”, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.

Looklet application

Right now we have about 1500 items(of which about a third has been published) but we’re selecting and shooting 100-200 new every week.

The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.
We do however not sell any clothes. It’s all fun.

Looklet looks

At this stage, we’re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you’ll need a invite code to register and try it out.

If you are interested, sign up for an invite on looklet.com and we’ll send you one as we’re letting more people in.

Filed under: Looklet — Hemmendorff @ 8:41 pm


  1. This is FABULOUS. the photoshop/flash work is unbelievable. great concept.

    Comment by Sheree — June 18, 2009 @ 9:51 pm

  2. [...] other day I discovered the new kid on the digital block, Looklet.com. Recently launched this past February, Looklet is a virtual styling studio where you can mix and match fashion to create your own [...]

    Pingback by Paper Dolls On Steroids: Looklet.com « STYLEMOM — August 18, 2009 @ 7:01 am

  3. This is great, too bad there isn’t a male version of it. It would be a great idea, just too bad.

    Comment by Arturo — August 26, 2009 @ 5:46 am

  4. Thank you for looklet, it’ll be the next big thing on the net! People are already asking for male models …

    Comment by Wegra @ Bijou Bazaar — September 4, 2009 @ 2:48 am

  5. Looklet is great…i’m really impressed…totally a new breaking hammer in the net…wondering if i can use or implement it on my social networking site as an application….it will be great….anyway…great job bro….

    Comment by Fajar P Muhammad — September 27, 2009 @ 1:30 pm

  6. i love this site and it is addictive, being a web designer there are lots of features can be developed onto this site. are you guys going to allow buy on the spot like net-a-porter?

    GREAT work!

    Comment by tianfei — October 9, 2009 @ 10:19 am

  7. Love this site. Paper dolls were never like this!!

    Comment by Pirateemma — November 13, 2009 @ 12:28 am

  8. I am slightly late in saying this but I really love the site and all the work the team has put into it. It’s quite the unique community!

    Comment by Ollie Crafoord — December 20, 2009 @ 12:25 am

  9. one word, Genius!

    Comment by intan — December 23, 2009 @ 1:59 pm

  10. Any comment on the new Couturious.com? Seems a clear rip off of your idea.. an over commercialized one at that.

    Comment by Eighty Jane — February 24, 2010 @ 8:32 pm

  11. i really really love this site!! cool site ever!^^

    Comment by nday.BY — March 1, 2010 @ 7:36 am

  12. Looklet is amazing! I`ve sat every day in Looklet since February (2010). It is wonderful!!! :) Genius!!! :)

    Comment by Elda — April 11, 2010 @ 3:36 pm

  13. OMG I am more than addicted to the site and I always strive to search what’s behind looklet.com and there you go! So fascinated by what you’ve claimed here, that you’re one of the 5 inventors of looklet. OMG.. I can see that the future of the site’s very bright, with growing number of users everyday. And you guys do very wonderful projects on the wardrobes. think of the most pricey stuffs in the fashion runways can finally be freed in people’s hands in remixes… omg
    I hope all the best of the site and I hope that you can read my suggestions that sent to mag@looklet.com

    xoxo from me!

    Comment by Anna — July 16, 2010 @ 3:56 pm

  14. Looklet is phantastic!
    I work in the fashion industry and it is a great tool.
    I desperately need you to add a Mens Looklet!
    When is that coming?

    Comment by heike — September 15, 2010 @ 11:27 pm

  15. thanks for ur sharing, I like your blog, content is very rich, allow me to leave a message well, wish you are lucky!!!!!

    Comment by NikeJordans — November 28, 2011 @ 5:18 am

  16. Hi Mr.Olle :), Thanks for making an Amazing and Superb online Styling Studio. But I Wonder, What will you do with Looklet on 31 January ? Will you deleted it? I hope no. Reallly. I Love that Site so much, I use it to express my idea and my feeling.I Can’r Live without looklet. Please don’t remove it. We Love Looklet So Much :). Thank you before. See you.


    Comment by Anonymous — December 22, 2011 @ 8:23 am

  17. i love looklet but the problem is I cant save my styles…. any suggestions? pleas.. i need help.

    Comment by tyrel — December 28, 2011 @ 5:13 pm

  18. Thanks again for the blog article.Really thank you! Really Great.

    Comment by Troy Hocker — January 15, 2012 @ 3:45 pm

  19. When will you come back to the internet with your new face? Today is 3/11/2012………..I have missed this site so much! I have Allzheimers and this is so good for my mind. I used to go to Looklet and Cotourious, now they’re both gone. The only thing left are dumb cartoony stuff for little children…yawn! Please tell me you really are coming back and when. Thank you Nyiri Ackerman…nackerman64@hotmail.com

    Comment by Nyiri Ackerman — March 11, 2012 @ 8:51 pm

  20. Thank you for looklet, it’ll be the next big thing on the net! People are already asking for male models …

    Comment by Adidas Porsche Design — March 18, 2012 @ 11:44 am

  21. What happened to looklet??? :( I just don’t understand… Millions of people enjoyed mixing and matching styles on looklet, it was THE BEST SITE EVER!!! With the awards and interviews from ‘’stylists”… It was so fun.. :( And then suddenly it’s gone with NO explanation at all. Will you please launch the site again?.. I really, really hope that you are developing a new looklet and that’s why looklet have been gone all this time. But why don’t you explain to ALL the looklet fans what’s going on??? Millions of people support you on this wonderful styling studio and just want a simple answer - ”yes there’s going to be a new looklet” OR ”no, looklet’s done for good, we’re not working on it.” Please tell us, because people are still waiting and hoping to see their favorite site again.

    Comment by Cookie — June 3, 2012 @ 4:52 pm

  22. Please, be a decent, caring individual that does not lie to us! Are you coming back with a new virtual styling room or is your “new direction” leaving the followers sitting with nothing? You destroyed “Cotourious” and then left all Lookleteers sitting with NOTHING to play but cartoons for little children!This is NOT fair to your many, many followers! Yes, I can still go to Looklet and dress the models, but nothing changes…the same clothes, fewer than before, no saving the looks for comments, awards and sharing….no albums for our looks………….nothing!You deserted us amd left us hangimg for nothing! Do the right thing and tell us what is going on, quite simply, are you coming back or have we nothing to look forward to. What is the harm in at least showing us what is happening. PLease show us some appreciation and decency………….Nyiri Ackerman-6/24/2012

    Comment by Nyiri Ackerman — June 24, 2012 @ 8:13 pm

  23. am addicted to looklet, and now very sick longing for it….

    Comment by Fikhar Fay — September 16, 2012 @ 10:18 am

  24. Vad sa du gjort mycket vettigt. Men tycker om detta, vad händer om du lagt lite innehåll? Jag menar, jag vill berätta för dig hur du kör din blogg, men vad händer om du lagt till något till kanske få folk uppmärksamhet? Precis som en video eller en bild eller två att få. För att undersöka denna nivå av era respektive plikt pengarna tillbaka garanti, besöka priser webbplatser som en följd av att söka upp det hela genom google sökning.

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  25. Je suis récemment tombé sur votre blog et j’ai lu le long. Je pensais que j’allais quitter mon premier commentaire. Je ne sais pas quoi dire sauf que j’ai apprécié la lecture. Belle blog. Je vais continuer à visiter ce blog très souvent.

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  26. Who are the designers aiming at when they produce these amazing outfits, yes, some are very nice but where would you go to wear it? Are we all stuck in a rut with what we wear? I have to admit there are occasionally outfits I see that I would love to wear but never go anywhere that you could wear them. I believe we have our own idea of what we like and what we think looks good on us and we just stick to that, if we get brave then we will buy a brighter colour or the skirt will become a bit shorter or longer. Do you have separate clothes that you only wear on holiday as you could never go out in shorts here even if it was the height of summer? Why do we get braver when we go away and begin to think that yes, we can wear that as no one knows us there and we may never go back there?

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  30. everytime i try to go on the site it just popps up a big picture and it doesnt have a log in button or sign up button it has nothing on it but pictures describing it and i really wanna play this game can u please give me the link

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