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<channel>
	<title>Hemmendorff</title>
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	<link>http://hemmendorff.com</link>
	<description>Olle Hemmendorff creative log</description>
	<pubDate>Fri, 14 May 2010 08:31:29 +0000</pubDate>
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		<title>Count Hemmendorff - Castle Hemmendorff Audio Tour</title>
		<link>http://hemmendorff.com/count-hemmendorff-castle-hemmendorff-audio-tour/</link>
		<comments>http://hemmendorff.com/count-hemmendorff-castle-hemmendorff-audio-tour/#comments</comments>
		<pubDate>Fri, 14 May 2010 08:20:49 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[MUSIC]]></category>

		<category><![CDATA[Releases]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=155</guid>
		<description><![CDATA[I started this music project back in like&#8230; 2004? 2002? Noone knows.It has finally found the perfect label however, and is now released. Join us on this unguided Audio Tour of Castle Hemmendorff. You will visit the Great Hall, where the Count hosts the monthly midnight ball for the ghosts of the Castle and unfortunate [...]]]></description>
			<content:encoded><![CDATA[<p>I started this music project back in like&#8230; 2004? 2002? Noone knows.<br/>It has finally found the perfect label however, and is now released. <br/><br/><img src="http://hemmendorff.com/cover700.jpg" width="700" height="700" /><br/><br/>Join us on this unguided Audio Tour of Castle Hemmendorff. You will visit the Great Hall, where the Count hosts the monthly midnight ball for the ghosts of the Castle and unfortunate bypassers, and the Laboratory, where the Count spends much of his sleepless nights, doing questionable experiments to achieve immortality and produce mindaltering elixirs, as well as the Secret Garden, home of the mutant truffle finding poodles, self-luminous albino owls as well as many other more or less succesful experiments.<br/><br/>The record is out now on the one and only Danny Wolfers own <a href="http://www.strangeliferecords.blogspot.com">Strange Life records</a>. A great honor.<br/><br/><br/><strong>Two tracks from the record</strong>.<br/><br/><object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fhemmendorff%2Fcount-hemmendorff-the-great-hall"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fhemmendorff%2Fcount-hemmendorff-the-great-hall" type="application/x-shockwave-flash" width="100%"></embed></object> <span><a href="http://soundcloud.com/hemmendorff/count-hemmendorff-the-great-hall">Count Hemmendorff-The Great Hall</a> by <a href="http://soundcloud.com/hemmendorff">hemmendorff</a></span> <br/><br/><br/><object height="81" width="100%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fhemmendorff%2Fcount-hemmendorff-the-laboratory"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fsoundcloud.com%2Fhemmendorff%2Fcount-hemmendorff-the-laboratory" type="application/x-shockwave-flash" width="100%"></embed></object>  <span><a href="http://soundcloud.com/hemmendorff/count-hemmendorff-the-laboratory">Count Hemmendorff-The Laboratory</a> by <a href="http://soundcloud.com/hemmendorff">hemmendorff</a></span><br/><br/><br/>More snippets on the <a href="http://www.xs4all.nl/~awolfe/strangelifehemmendorf.htm">release page</a> on Strange Life. You can buy it there, or on <a href="http://clone.nl">clone</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://hemmendorff.com/count-hemmendorff-castle-hemmendorff-audio-tour/feed/</wfw:commentRss>
		</item>
		<item>
		<title>MIXSET: Obsolete Love Songs</title>
		<link>http://hemmendorff.com/mixset-obsolete-love-songs/</link>
		<comments>http://hemmendorff.com/mixset-obsolete-love-songs/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 10:15:04 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[MUSIC]]></category>

		<category><![CDATA[Mixsets]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=145</guid>
		<description><![CDATA[
A collection of arguable love songs, this is slow dancing for the depraved. Some true gems like Billy Swan-Don&#8217;t be cruel and Katrina&#8217;s club from the Vamp soundtrack. Check the comments for full tracklist.Download: Count_Hemmendorff-Obsolete_Love_Songs.mp3Listen:
]]></description>
			<content:encoded><![CDATA[<p><img src="http://hemmendorff.com/wp-content/uploads/2010/04/obsoletelovesongs.jpg" width="700" height="380" /><br/><br />
A collection of arguable love songs, this is slow dancing for the depraved. Some true gems like Billy Swan-Don&#8217;t be cruel and Katrina&#8217;s club from the Vamp soundtrack. <br/>Check the comments for full tracklist.<br/><br/>Download: <a href="http://hemmendorff.com/music/Count_Hemmendorff-Obsolete_Love_Songs.mp3">Count_Hemmendorff-Obsolete_Love_Songs.mp3</a><br/><br/>Listen:<br/><br/></p>
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		<item>
		<title>Biking with RunKeeper Doodling with GPS</title>
		<link>http://hemmendorff.com/biking-with-runkeeper/</link>
		<comments>http://hemmendorff.com/biking-with-runkeeper/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 22:05:19 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[Random]]></category>

		<category><![CDATA[UNWORK]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=136</guid>
		<description><![CDATA[Edit: This was clearly to subliminal, as none of the people i&#8217;ve shown it to has actually seen that i&#8217;ve biked pubertal graffiti over entire Södermalm in Stockholm. So there, the beans are spilled.Spring is finally rearing it&#8217;s pretty head at Stockholm, and today i took my bike out from the storage room for the [...]]]></description>
			<content:encoded><![CDATA[<p><em>Edit: This was clearly to subliminal, as none of the people i&#8217;ve shown it to has actually seen that i&#8217;ve biked pubertal graffiti over entire Södermalm in Stockholm. So there, the beans are spilled.</em><br/><br/>Spring is finally rearing it&#8217;s pretty head at Stockholm, and today i took my bike out from the storage room for the first time after the winter.<br/><br/>There&#8217;s a reason i was particularly keen on biking this year, namely <a href="http://runkeeper.com" target="_blank">RunKeeper</a>, an iPhone app that keeps track of your exercising. Length travelled, speed, elevation and calories, RunKeeper provides you with a lot of fun stats. And who doesn&#8217;t love stats?<br/><br/>But the best thing about RunKeeper it&#8217;s the GPS tracker, which records your route on google maps. All is saved on your iPhone, but also uploaded to your profile online, where you can share your trips.<br/><br/>Here&#8217;s my latest path:<br />
<img title="RunKeeper street art" src="http://hemmendorff.com/wp-content/uploads/2010/03/runke-per.jpg" alt="" width="700" height="512" /></p>
<p>You can also see this on my profile: <a href="http://rnkpr.com/a4dghn">http://rnkpr.com/a4dghn</a><br/><br/>RunKeeper is by far the best iPhone app i&#8217;ve seen.<br />
I am truly more motivated than ever to go for a ride.<br />
I recommend it.</p>
]]></content:encoded>
			<wfw:commentRss>http://hemmendorff.com/biking-with-runkeeper/feed/</wfw:commentRss>
		</item>
		<item>
		<title>RIPBMX</title>
		<link>http://hemmendorff.com/ripbmx/</link>
		<comments>http://hemmendorff.com/ripbmx/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 10:13:47 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[Random]]></category>

		<category><![CDATA[UNWORK]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=130</guid>
		<description><![CDATA[I found these images of a BMX i found dumped in a ditch in Rättvik a couple of years ago. It was impossible to leave behind, and with an effort of moby dickish proportions, i actually brought it home to Stockholm.Some year later, the building i lived in was cleaning out the bike room from [...]]]></description>
			<content:encoded><![CDATA[<p><img title="bmx" src="http://hemmendorff.com/wp-content/uploads/2009/04/bmx.jpg" alt="" width="700" height="534" /><br/><br/>I found these images of a BMX i found dumped in a ditch in Rättvik a couple of years ago. It was impossible to leave behind, and with an effort of moby dickish proportions, i actually brought it home to Stockholm.<br/><br/>Some year later, the building i lived in was cleaning out the bike room from bikes they assumed was trash. I&#8217;m guessing this precious piece of perfect decay was the first to go.<br/><br />
A sad end of what seems like an extraordinary bikelife.</p>
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			<wfw:commentRss>http://hemmendorff.com/ripbmx/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Looklet</title>
		<link>http://hemmendorff.com/looklet/</link>
		<comments>http://hemmendorff.com/looklet/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 18:41:33 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[Looklet]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=116</guid>
		<description><![CDATA[For the last 9 months, i&#8217;ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We&#8217;ve had complete secrecy so we haven&#8217;t showed it to anyone. Until now.Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes [...]]]></description>
			<content:encoded><![CDATA[<p>For the last 9 months, i&#8217;ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We&#8217;ve had complete secrecy so we haven&#8217;t showed it to anyone. Until now.<br/><br/>Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a &#8220;high level of fashion&#8221;, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.<br/><br/><img title="Looklet.com" src="http://hemmendorff.com/img/looklet1.jpg" alt="Looklet application" width="700" height="448" /><br/><br/><br/>Right now we have about 1500 items(of which about a third has been published) but we&#8217;re selecting and shooting 100-200 new every week.<br/><br />
The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.<br />
We do however not sell any clothes. It&#8217;s all fun.<br/><br/><img title="Looklet.com" src="http://hemmendorff.com/img/looklet2.jpg" alt="Looklet looks" width="700" height="554" /><br/><br/><br/>At this stage, we&#8217;re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you&#8217;ll need a invite code to register and try it out.<br/><br/>If you are interested, sign up for an invite on <a href="http://looklet.com">looklet.com</a> and we&#8217;ll send you one as we&#8217;re letting more people in.</p>
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			<wfw:commentRss>http://hemmendorff.com/looklet/feed/</wfw:commentRss>
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		<item>
		<title>MIXSET: White Funk</title>
		<link>http://hemmendorff.com/mixset-white-funk/</link>
		<comments>http://hemmendorff.com/mixset-white-funk/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 20:25:09 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[MUSIC]]></category>

		<category><![CDATA[Mixsets]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=113</guid>
		<description><![CDATA[
A 38 minute celebration of another of my musical obsessions: the sound of early 80&#8217;s new wave/synth/postpunk. Featuring the vampire freakout of Douglas Bregger, the lyrical genius of Arvid Tuba and the beautifully frantic hihats of Our Daughters Wedding. And more. AND MORE! All hits.Download: Count_Hemmendorff-White_Funk.mp3Listen:Coming up next: Black funk.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://hemmendorff.com/img/creepy-carousel.jpg"/><br/><br />
A 38 minute celebration of another of my musical obsessions: the sound of early 80&#8217;s new wave/synth/postpunk. <br/>Featuring the vampire freakout of Douglas Bregger, the lyrical genius of Arvid Tuba and the beautifully frantic hihats of Our Daughters Wedding. And more. AND MORE! <br/>All hits.<br/><br/>Download: <a href="http://www.hemmendorff.com/music/Count_Hemmendorff-White_Funk.mp3">Count_Hemmendorff-White_Funk.mp3</a><br/><br/>Listen:<br/><br/><br/>Coming up next: Black funk.</p>
]]></content:encoded>
			<wfw:commentRss>http://hemmendorff.com/mixset-white-funk/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>Nike Sportswear</title>
		<link>http://hemmendorff.com/nike-sportswear/</link>
		<comments>http://hemmendorff.com/nike-sportswear/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 14:32:34 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[Nike]]></category>

		<category><![CDATA[WORK]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/blog/?p=3</guid>
		<description><![CDATA[
8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.Good fun!
]]></description>
			<content:encoded><![CDATA[<p><img src="http://hemmendorff.com/img/am90burger.jpg" alt="Hemmendorff" /><br/></p>
<p>8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.<br/><br/>In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.<br/><br/>Good fun!</p>
]]></content:encoded>
			<wfw:commentRss>http://hemmendorff.com/nike-sportswear/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PUB demonstrerar</title>
		<link>http://hemmendorff.com/pub-demonstrerar/</link>
		<comments>http://hemmendorff.com/pub-demonstrerar/#comments</comments>
		<pubDate>Thu, 01 May 2008 13:49:44 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[PUB]]></category>

		<category><![CDATA[WORK]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/blog/?p=10</guid>
		<description><![CDATA[






In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://hemmendorff.com/img/pub_demonstrerar1"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar2"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar3"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar4"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar5"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar6"/><br/><br />
<img src="http://hemmendorff.com/img/pub_demonstrerar7"/><br/><br />
In this campaign we needed to do two things:<br />
1. Highlight the brands that would lure passing locals and tourists into the department store.<br />
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.<br />
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, &#8220;celebrated&#8221; with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.<br />
<br/><br />
Agency: Joy<br />
My role: Creative Director<br />
Photographer: Andreas Kock<br />
Stylist: Sofie Dillon<br />
Make-up: Anya de Tobon &#038; Hanna<br />
Hair: Erika Svedjevik &#038; Ali Pirzadeh<br />
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)</p>
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			<wfw:commentRss>http://hemmendorff.com/pub-demonstrerar/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PUB sportar</title>
		<link>http://hemmendorff.com/pub-sportar/</link>
		<comments>http://hemmendorff.com/pub-sportar/#comments</comments>
		<pubDate>Sat, 15 Mar 2008 16:44:09 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[PUB]]></category>

		<category><![CDATA[WORK]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/?p=71</guid>
		<description><![CDATA[The theme for this campaign was sport, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.
[See post to watch Flash video]
[See post to watch Flash video]
[See post to [...]]]></description>
			<content:encoded><![CDATA[<p>The theme for this campaign was <em>sport</em>, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.<br/><br/><br />
[See post to watch Flash video]<br/><br />
[See post to watch Flash video]<br/><br />
[See post to watch Flash video]<br/></p>
<p>There are 20 clips like these, and they were displayed on huge screens in the storefronts, and inside the department store, as well as online of course.<br/><br/>Agency: Joy<br />
My role: Creative Director<br />
Stylist: Sally O&#8217;Sullivan<br />
Director and producer: Christian Haag<br />
+ huge crew. Thanks to all!</p>
]]></content:encoded>
			<wfw:commentRss>http://hemmendorff.com/pub-sportar/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kitchen floor doodling</title>
		<link>http://hemmendorff.com/drawing-on-my-kitchen-floor/</link>
		<comments>http://hemmendorff.com/drawing-on-my-kitchen-floor/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 14:14:36 +0000</pubDate>
		<dc:creator>Hemmendorff</dc:creator>
		
		<category><![CDATA[Interior]]></category>

		<category><![CDATA[UNWORK]]></category>

		<category><![CDATA[illustration]]></category>

		<guid isPermaLink="false">http://hemmendorff.com/blog/?p=16</guid>
		<description><![CDATA[Last night i decided to turn my new white shiny plastic floor, which i had put over the horrible light wooden floor, back into a wooden floor. With a fat black marker.No sketching, no real plan. Just doodling along all over the floor. The result is amazingly attention-grabbing. On the edge of psychosis inducing.


It all [...]]]></description>
			<content:encoded><![CDATA[<p>Last night i decided to turn my new white shiny plastic floor, which i had put over the horrible light wooden floor, back into a wooden floor. With a fat black marker.<br/><br/>No sketching, no real plan. Just doodling along all over the floor. The result is amazingly attention-grabbing. On the edge of psychosis inducing.<br/><br />
<img src="http://hemmendorff.com/img/kitchenfloordoodling1.jpg"/><br/><br />
<img src="http://hemmendorff.com/img/kitchenfloordoodling2.jpg"/><br/><br />
<img src="http://hemmendorff.com/img/kitchenfloordoodling3.jpg"/><br/><br/>It all began when i wanted to get rid of the wooden floors that were in my apartment when i bought it. Tearing it up would be a lot of work(obviously) and stupid(because even if i don&#8217;t like it, i know replacing it with plastic floor would lower the value of this apartment remarkably when i&#8217;m going to sell it one day).<br/>So i started looking for a way to keep the original floor, but cover it with a white shiny surface. Painting it would possibly ruin the floor, and it would require a complete floor grind. No other solutions seemed to be available. Until i one day saw a roll of self-adhesive vinyl film in the hardware store. People use it for cupboards and car decals, why wouldn&#8217;t it work on a floor? The staff at the store said it would never work of course. &#8220;It won&#8217;t last blah blah blah leave marks blah blah do it proper blah&#8221;.<br/><br/>But i was optimistic. I don&#8217;t need something to last for 10 years, if it looks good for one year and is easy to remove it&#8217;s way better! And it&#8217;s cheap too. So i bought a roll and tried it out.<br/><br/><br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/3urzSr-wK54&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/3urzSr-wK54&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object><br />
<br/><br />
The result is great. The film is so thin you can even see the structure of the wood on it. It&#8217;s like paint that you can tear up as many times as you wish. And you don&#8217;t need to grind or polish the floor, just vacuum it before you apply the film. It doesn&#8217;t leave any marks or traces of glue on my floor, but i don&#8217;t know if that goes for every type of wood. And it&#8217;s more durable than you think. After a couple of months you will have a few minor tears. But not much worse than a painted floor.<br/><br/>And i love the feeling of disposability in interiors, it enables you to experiment with it.<br/>Like turning it into a huge doodle.</p>
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