Hemmendorff

MIXSET: White Funk

Hemmendorff — Mon, 15 Sep 2008 20:25:09 +0000

A 38 minute celebration of another of my musical obsessions: the sound of early 80’s new wave/synth/postpunk.
Featuring the vampire freakout of Douglas Bregger, the lyrical genius of Arvid Tuba and the beautifully frantic hihats of Our Daughters Wedding. And more. AND MORE!
All hits.

Download: Count_Hemmendorff-White_Funk.mp3

Listen:

Coming up next: Black funk.

Nike Sportswear

Hemmendorff — Fri, 08 Aug 2008 14:32:34 +0000

8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.

In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.

Good fun!

PUB demonstrerar

Hemmendorff — Thu, 01 May 2008 13:49:44 +0000

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.

Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

PUB sportar

Hemmendorff — Sat, 15 Mar 2008 16:44:09 +0000

The theme for this campaign was sport, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.

[See post to watch Flash video]

[See post to watch Flash video]

[See post to watch Flash video]

There are 20 clips like these, and they were displayed on huge screens in the storefronts, and inside the department store, as well as online of course.

Agency: Joy
My role: Creative Director
Stylist: Sally O’Sullivan
Director and producer: Christian Haag
+ huge crew. Thanks to all!

Kitchen floor doodling

Hemmendorff — Fri, 09 Nov 2007 14:14:36 +0000

Last night i decided to turn my new white shiny plastic floor, which i had put over the horrible light wooden floor, back into a wooden floor. With a fat black marker.

No sketching, no real plan. Just doodling along all over the floor. The result is amazingly attention-grabbing. On the edge of psychosis inducing.

It all began when i wanted to get rid of the wooden floors that were in my apartment when i bought it. Tearing it up would be a lot of work(obviously) and stupid(because even if i don’t like it, i know replacing it with plastic floor would lower the value of this apartment remarkably when i’m going to sell it one day).
So i started looking for a way to keep the original floor, but cover it with a white shiny surface. Painting it would possibly ruin the floor, and it would require a complete floor grind. No other solutions seemed to be available. Until i one day saw a roll of self-adhesive vinyl film in the hardware store. People use it for cupboards and car decals, why wouldn’t it work on a floor? The staff at the store said it would never work of course. “It won’t last blah blah blah leave marks blah blah do it proper blah”.

But i was optimistic. I don’t need something to last for 10 years, if it looks good for one year and is easy to remove it’s way better! And it’s cheap too. So i bought a roll and tried it out.

The result is great. The film is so thin you can even see the structure of the wood on it. It’s like paint that you can tear up as many times as you wish. And you don’t need to grind or polish the floor, just vacuum it before you apply the film. It doesn’t leave any marks or traces of glue on my floor, but i don’t know if that goes for every type of wood. And it’s more durable than you think. After a couple of months you will have a few minor tears. But not much worse than a painted floor.

And i love the feeling of disposability in interiors, it enables you to experiment with it.
Like turning it into a huge doodle.

pub.se

Hemmendorff — Mon, 15 Oct 2007 16:32:07 +0000

As a part of their total makeover, fashion department store PUB asked us to make a brand new site for them.
The key concept of the site is Mode varje dag (”Fashion every day”), a phrase to describe PUBs new total devotion to fashion, and also a way to work with the site. The main page of the site features a full-window display area that changes each day. Like a store-front. In this space we could work with video, photographs or interactive content depending on the campaign that was running at the time. But never the same content two days in a row, and always fashion. New outfits every day.

A huge pro about this, in my opinion, is that all campaigns are collected in the same space. No campaign sites or weird new urls that gets lost in time as soon as the advertising campaign stops.

All in one place, and if you want to see how the site looked yesterday(or two months ago) you just browse backwards in the calender at the bottom.

Here’s a couple of images to show the different faces of the site so far(almost one year later).

Agency: Joy
My role: Creative director and developer

Zombiegrinder 60000

Hemmendorff — Fri, 12 Oct 2007 22:39:04 +0000

Vice Magazine asked me to do a game for their HORROR ISSUE. I’ve had an idea for some time to make a platform game that was really stressful, with some really insane soundtrack.

Soundtracks are so important, still most soundtracks(literally all soundtracks for games except GTA and Fallout) are complete shit. And especially when it’s supposed to be really hard and scary metal stuff, some asshole always scores some lame newmetal matrix shit.

With the help from Vice, i got the chance to make a game featuring music of three of my favourite grind bands.
The premise of the game is simple: You’re a fat guy running blindly trying to shoot your way through a neverending line of zombies. But it’s the music, and the way the game truly is based on the music in pace and feel, that makes it something else.

Play it here.

MIXSET: Sunny Day Obscurities

Hemmendorff — Sun, 15 Apr 2007 23:13:54 +0000

The Count is feeling splendid! Mixing up a mix for sunny springdays in the grounds of Castle Hemmendorff. A pretty varied selection of jolly tunes, much french and italian library but also some other stuff, ranging in time from the 30’s Ink Spots to La Düsseldorff 1981.

29 minutes of sunny sounds. Carefully selected and poorly mixed.

Download:Count Hemmendorff - Sunny Day Obscurities.mp3

Listen:

Windows Live SearchPet

Hemmendorff — Mon, 12 Feb 2007 12:59:48 +0000

Windows Live SearchPet was a tool created to be able to customize your search-page/toolbar with a little charactar designed by yourself. The design engine is very dynamic, allowing much more creative freedom than most of these kind of applications.
We later added a feature where you could mate two SearchPets to see how their offspring would look.

Agency: Joy
My role: Creative director and developer

Try it out: (only in swedish, allthough it should make decent sense anyway)
http://searchpet.live.se/editor.aspx

MIXSET: Paranoia

Hemmendorff — Wed, 11 Oct 2006 00:03:31 +0000

The Count is feeling a bit apprehensive. Probably with good reasons. Lurking in dark alleys. Scheming.

Moody, neurotic tunes, spanning over a wide range of genres. From Tom Waits to dark warriordisco to some uneasy chitown ghetto trax. The centerpiece is the incredible Squadro Blanco - The night must fall.

Download: Count_Hemmendorff-Paranoia_Mix.mp3

Listen: