Looklet - Editors Pick photo

August 28, 2010

An photo shot for the editorial part of Looklet. This week was themed “Teenage Crimes”. If you visit looklet.com/create/#/inpiration, all clothes in the photo is available to use for your own looks.

Styling: Tereza Ortiz (Looklet)
Hair & Make-up: Elin Tordenlind (Mikas)
Model: Antonia R (Stockholmsgruppen).

Thanks to Patrick Ryan Crotty for providing them toys.

Filed under: Looklet, WORK — Hemmendorff @ 12:46 am Comments (7)


February 2, 2009

For the last 9 months, i’ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We’ve had complete secrecy so we haven’t showed it to anyone. Until now.

Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a “high level of fashion”, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.

Looklet application

Right now we have about 1500 items(of which about a third has been published) but we’re selecting and shooting 100-200 new every week.

The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.
We do however not sell any clothes. It’s all fun.

Looklet looks

At this stage, we’re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you’ll need a invite code to register and try it out.

If you are interested, sign up for an invite on looklet.com and we’ll send you one as we’re letting more people in.

Filed under: Looklet — Hemmendorff @ 8:41 pm Comments (41)