Looklet - Editors Pick photo

August 28, 2010

An photo shot for the editorial part of Looklet. This week was themed “Teenage Crimes”. If you visit looklet.com/create/#/inpiration, all clothes in the photo is available to use for your own looks.

Styling: Tereza Ortiz (Looklet)
Hair & Make-up: Elin Tordenlind (Mikas)
Model: Antonia R (Stockholmsgruppen).

Thanks to Patrick Ryan Crotty for providing them toys.

Filed under: Looklet, WORK — Hemmendorff @ 12:46 am Comments (7)


February 2, 2009

For the last 9 months, i’ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We’ve had complete secrecy so we haven’t showed it to anyone. Until now.

Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a “high level of fashion”, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.

Looklet application

Right now we have about 1500 items(of which about a third has been published) but we’re selecting and shooting 100-200 new every week.

The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.
We do however not sell any clothes. It’s all fun.

Looklet looks

At this stage, we’re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you’ll need a invite code to register and try it out.

If you are interested, sign up for an invite on looklet.com and we’ll send you one as we’re letting more people in.

Filed under: Looklet — Hemmendorff @ 8:41 pm Comments (41)

Nike Sportswear

August 8, 2008


8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.

In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.

Good fun!

Filed under: Nike, WORK — Hemmendorff @ 4:32 pm Comments (1,769)

PUB demonstrerar

May 1, 2008

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.

Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

Filed under: PUB, WORK — Hemmendorff @ 3:49 pm Comments (2)

PUB sportar

March 15, 2008

The theme for this campaign was sport, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.

There are 20 clips like these, and they were displayed on huge screens in the storefronts, and inside the department store, as well as online of course.

Agency: Joy
My role: Creative Director
Stylist: Sally O’Sullivan
Director and producer: Christian Haag
+ huge crew. Thanks to all!

Filed under: PUB, WORK — Hemmendorff @ 6:44 pm Comments (4)


October 15, 2007

As a part of their total makeover, fashion department store PUB asked us to make a brand new site for them.
The key concept of the site is Mode varje dag (”Fashion every day”), a phrase to describe PUBs new total devotion to fashion, and also a way to work with the site. The main page of the site features a full-window display area that changes each day. Like a store-front. In this space we could work with video, photographs or interactive content depending on the campaign that was running at the time. But never the same content two days in a row, and always fashion. New outfits every day.

A huge pro about this, in my opinion, is that all campaigns are collected in the same space. No campaign sites or weird new urls that gets lost in time as soon as the advertising campaign stops.

All in one place, and if you want to see how the site looked yesterday(or two months ago) you just browse backwards in the calender at the bottom.

Here’s a couple of images to show the different faces of the site so far(almost one year later).

Agency: Joy
My role: Creative director and developer

Filed under: PUB, WORK — Hemmendorff @ 6:32 pm Comments (1)

Zombiegrinder 60000

October 13, 2007

Vice Magazine asked me to do a game for their HORROR ISSUE. I’ve had an idea for some time to make a platform game that was really stressful, with some really insane soundtrack.

Soundtracks are so important, still most soundtracks(literally all soundtracks for games except GTA and Fallout) are complete shit. And especially when it’s supposed to be really hard and scary metal stuff, some asshole always scores some lame newmetal matrix shit.

With the help from Vice, i got the chance to make a game featuring music of three of my favourite grind bands.
The premise of the game is simple: You’re a fat guy running blindly trying to shoot your way through a neverending line of zombies. But it’s the music, and the way the game truly is based on the music in pace and feel, that makes it something else.

Play it here.

Filed under: Games, WORK — Tags: — Hemmendorff @ 12:39 am Comments (10)

Windows Live SearchPet

February 12, 2007

Windows Live SearchPet was a tool created to be able to customize your search-page/toolbar with a little charactar designed by yourself. The design engine is very dynamic, allowing much more creative freedom than most of these kind of applications.
We later added a feature where you could mate two SearchPets to see how their offspring would look.

Agency: Joy
My role: Creative director and developer

Try it out: (only in swedish, allthough it should make decent sense anyway)

Filed under: WORK, Windows Live — Hemmendorff @ 2:59 pm Comments (7)

Club Malibu game

June 11, 2004

Club Malibu was a house club held at F12 terrasen by my good friends at AWB. They asked me to do a simple game to promote it.

Play it here.

Filed under: Games, WORK — Tags: — Hemmendorff @ 12:29 am Comments (13)