Nike Sportswear

August 8, 2008

Hemmendorff

8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.

In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.

Good fun!

Filed under: Nike, WORK — Hemmendorff @ 4:32 pm Comments (1,453)

PUB demonstrerar

May 1, 2008















In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.


Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

Filed under: PUB, WORK — Hemmendorff @ 3:49 pm Comments (1)