I found these images of a BMX i found dumped in a ditch in Rättvik a couple of years ago. It was impossible to leave behind, and with an effort of moby dickish proportions, i actually brought it home to Stockholm.

Some year later, the building i lived in was cleaning out the bike room from bikes they assumed was trash. I’m guessing this precious piece of perfect decay was the first to go.

A sad end of what seems like an extraordinary bikelife.

For the last 9 months, i’ve been working full-time on a project initiated by me and 4 friends(hence lack of posts here). We’ve had complete secrecy so we haven’t showed it to anyone. Until now.

Looklet.com is a digital styling studio, where you can combine every type of garment from a vast wardrobe of real clothes on a model. Striving for a “high level of fashion”, the generated render is supposed to look as close as possible to a editorial outfit photo from a magazine, and all clothes are of course from real designers.




Right now we have about 1500 items(of which about a third has been published) but we’re selecting and shooting 100-200 new every week.

The site will feature some simple community-features, you have your profile where you save your looks, you can join groups and keep check of your friends activities. We will also have editorial content, all revolving around the application. An article about a new brand will always lead to the visitor trying the brands clothes in the application.
We do however not sell any clothes. It’s all fun.




At this stage, we’re still in beta. A lot of features around the site, and a lot of clothes, are to be added before unleashing this on the public. For now, you’ll need a invite code to register and try it out.

If you are interested, sign up for an invite on looklet.com and we’ll send you one as we’re letting more people in.

A 38 minute celebration of another of my musical obsessions: the sound of early 80’s new wave/synth/postpunk.
Featuring the vampire freakout of Douglas Bregger, the lyrical genius of Arvid Tuba and the beautifully frantic hihats of Our Daughters Wedding. And more. AND MORE!
All hits.

Download: Count_Hemmendorff-White_Funk.mp3

Listen:


Coming up next: Black funk.

8 creatives/designers/photographers/artists/fraaaaaahhhh were asked to interpret 8 different Nike Sportswear icons. I got the Air Max 90.

In the tradition of material innovation of AM 90, i constructed a running shoe using the most powerful, must durable and most delicious material known to man: hamburger.

Good fun!

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at May 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.


Agency: Joy
My role: Creative Director
Photographer: Andreas Kock
Stylist: Sofie Dillon
Make-up: Anya de Tobon & Hanna
Hair: Erika Svedjevik & Ali Pirzadeh
Models: Aeneas, Geraldine, Isabel, Leona, Nike, Olivia, Peter, Yannis (all Mikas)

The theme for this campaign was sport, a word hardly associated with fashion. Our concept was pretty straightforward: we took 4 real athletes, dressed them up in high fashion, and filmed the most explosive moments in different sports. In 1000 frames per second.

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There are 20 clips like these, and they were displayed on huge screens in the storefronts, and inside the department store, as well as online of course.

Agency: Joy
My role: Creative Director
Stylist: Sally O’Sullivan
Director and producer: Christian Haag
+ huge crew. Thanks to all!

Last night i decided to turn my new white shiny plastic floor, which i had put over the horrible light wooden floor, back into a wooden floor. With a fat black marker.

No sketching, no real plan. Just doodling along all over the floor. The result is amazingly attention-grabbing. On the edge of psychosis inducing.







It all began when i wanted to get rid of the wooden floors that were in my apartment when i bought it. Tearing it up would be a lot of work(obviously) and stupid(because even if i don’t like it, i know replacing it with plastic floor would lower the value of this apartment remarkably when i’m going to sell it one day).
So i started looking for a way to keep the original floor, but cover it with a white shiny surface. Painting it would possibly ruin the floor, and it would require a complete floor grind. No other solutions seemed to be available. Until i one day saw a roll of self-adhesive vinyl film in the hardware store. People use it for cupboards and car decals, why wouldn’t it work on a floor? The staff at the store said it would never work of course. “It won’t last blah blah blah leave marks blah blah do it proper blah”.

But i was optimistic. I don’t need something to last for 10 years, if it looks good for one year and is easy to remove it’s way better! And it’s cheap too. So i bought a roll and tried it out.





The result is great. The film is so thin you can even see the structure of the wood on it. It’s like paint that you can tear up as many times as you wish. And you don’t need to grind or polish the floor, just vacuum it before you apply the film. It doesn’t leave any marks or traces of glue on my floor, but i don’t know if that goes for every type of wood. And it’s more durable than you think. After a couple of months you will have a few minor tears. But not much worse than a painted floor.

And i love the feeling of disposability in interiors, it enables you to experiment with it.
Like turning it into a huge doodle.

As a part of their total makeover, fashion department store PUB asked us to make a brand new site for them.
The key concept of the site is Mode varje dag (”Fashion every day”), a phrase to describe PUBs new total devotion to fashion, and also a way to work with the site. The main page of the site features a full-window display area that changes each day. Like a store-front. In this space we could work with video, photographs or interactive content depending on the campaign that was running at the time. But never the same content two days in a row, and always fashion. New outfits every day.

A huge pro about this, in my opinion, is that all campaigns are collected in the same space. No campaign sites or weird new urls that gets lost in time as soon as the advertising campaign stops.

All in one place, and if you want to see how the site looked yesterday(or two months ago) you just browse backwards in the calender at the bottom.

Here’s a couple of images to show the different faces of the site so far(almost one year later).










Agency: Joy
My role: Creative director and developer

Vice Magazine asked me to do a game for their HORROR ISSUE. I’ve had an idea for some time to make a platform game that was really stressful, with some really insane soundtrack.

Soundtracks are so important, still most soundtracks(literally all soundtracks for games except GTA and Fallout) are complete shit. And especially when it’s supposed to be really hard and scary metal stuff, some asshole always scores some lame newmetal matrix shit.

With the help from Vice, i got the chance to make a game featuring music of three of my favourite grind bands.
The premise of the game is simple: You’re a fat guy running blindly trying to shoot your way through a neverending line of zombies. But it’s the music, and the way the game truly is based on the music in pace and feel, that makes it something else.

Play it here.

The Count is feeling splendid! Mixing up a mix for sunny springdays in the grounds of Castle Hemmendorff. A pretty varied selection of jolly tunes, much french and italian library but also some other stuff, ranging in time from the 30’s Ink Spots to La Düsseldorff 1981.

29 minutes of sunny sounds. Carefully selected and poorly mixed.

Download:Count Hemmendorff - Sunny Day Obscurities.mp3

Listen: